Track History

Senoia Raceway


South of Atlanta, the racing buzz isn’t about Jeff Gordon, Tony Stewart or even Danica Patrick. It’s about the Senoia Raceway short track that was originally dirt, then went asphalt in the 1980’s charge for paved tracks, before returning to it’s dirt track roots in 2010.  New promoters came on board in 2015 and have infused a renewed enthusiasm for the 3/8ths mile ‘bull ring’.  Many of the drivers that helped build the reputation of this action packed show place have now retired to see their sons (and some daughters) take on the role of wheel-masters!


In the 1970s and ‘80s, Senoia’s red-clay high banks offered some of the best entertainment around, racing or otherwise. Promoter Hence Pollard, his wife Reba and their staff were masters at making the place fan and driver friendly.


Hence Pollard, like all the great promoters, watched his races from the grandstands, from the perspective of a fan. Rather than get embroiled in every tire and spoiler and rules controversy, he looked after the fans’ interests, while Reba kept the concession food hot and as tasty as home cooking.


On more than one occasion, Hence Pollard settled scoring disagreements by paying both drivers for the disputed position.


Once, years ago, Roscoe Smith (father of Senoia Raceway Late Model driver Clint Smith) and Doug Kenimer finished a Late Model feature side by side. The official on Smith’s side of the track called Smith the winner. The official on the other side saw Kenimer as the victor.


Pollard declared the fans the winner and paid both drivers, explaining that it was worth the extra payout to have such an exciting finish.


Once Pollard paid two drivers for second place in a disputed Sportsman race. Both drivers left happy, and Pollard explained later that it really wasn’t that expensive to make both drivers happy. He said he was going to have to pay one of them third-place money anyway and the difference in paying out two second-place purses and a second and a third wasn’t enough to be worth the worry.


After Hence Pollard died, the track was sold and eventually paved. It had a strong run as an asphalt track, but interest waned in the 2000’s.  Dirt racing has long been the backbone of short track racing in the South, and on the Southside of Atlanta, and in 2010 Tim and Tony Moses decided to bring the storied past of this 3/8ths mile oval back by providing a layer of clay to the surface.


The brothers operated the track for five years and then in 2015 turned over the reigns to a trio of promoters steeped in the history of racing in the southeast.  Douglasville’s Bill Massey and Mayes Massey teamed up with Griffin’s Doug Stevens to take the track over and they have transformed Senoia Raceway into one of the fastest growing short track operations in the country. 


During their first season of operation, track guru Doug Stevens tore down the interior concrete wall and pushed it back allowing for a better racing groove through the turns.  The wider surface allowed for drivers to race the top of the track and the bottom of the track creating better side by side battles for position.


In 2016, the trio of promoters introduced the season ending special ‘Showdown at Senoia’ and welcomed over 150 race teams from twelve states in it’s first year.  They offered the largest purse in the track’s history which included a $10,000 to win finale for the Super Late Models.


Between the 2016 and 2017 race season, the promoter team began to research clay surfaces and availability in the area near the track.  They discovered a rich, gray clay with considerably less sand content than the prevalent and better known Georgia red clay.  The decision was made to replace the current red clay surface with the gray clay and quickly found out that the new clay would seal up, not take on much rubber (due to the lesser sand content) and create a slick surface allowing race cars to compete using multi-grooves.  The slick track took horsepower out of the equation and placed driver skill and set-up as the key ingredients to a successful night at the races.  This has helped make the ‘South’s Baddest Bull Ring’ Senoia Raceway one of the most intriguing short tracks in the nation.  If you love racing with slide jobs, three and four wide competition, multi-grooves and tight confines with little room for error, you owe it to yourself the visit this show place!


This season Senoia Raceway will welcome back the Southern All-Star Tour, Schaeffer’s Oil Southern Nationals, USCS Winged Sprint Cars and more.  Plus, Monster Trucks, Crazy Novelty Races and other special events will frequent the schedule of events that coincide with one of the most competitive weekly programs in the country.  The season always culminates with the track’s ‘Showdown at Senoia’ featuring the $10,000 to win Super Late Model main event.  Race fans can expect 200+ race cars in multiple divisions competing over this big fall weekend.


Check out the track schedule and begin to make your plans to visit this amazing ‘Bull Ring’ in west central Georgia!!!





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